As a What Not to Wear addict,*I decided to take in the pilot episode of Shut up! It’s Stacy London. Truth be told, I was prepared to not really like the show based on the commercials, which made it look rather annoying.
And watching it, certainly for the first half, was pretty irritating. Stacy had dipped into the big bag of desperate talk show tricks from the get go, principally the handing out of many, many gifts to the studio audience - sometimes as a “reward” and sometimes randomly. Another thing that turned me off was this bizarre posture issue that Stacy developed, where she was slightly hunched over and had no neck, despite the fact that she is in reality a gazelle with a very long neck. The other thing that drove me crazy was the sheer number of segments that she crammed into her hour long show, specifically:
- a fashion show of the worst Friday night outfits that her studio audience ever wore and selecting the absolute worst for a makeover and an end of show reveal,
- a young woman who wore the same dress to a wedding as another guest - a grandmother,
- a trip to Lisa Rinna’s store Belle Gray,
- an excursion with four friends to Rebecca Taylor and shopping with the adorable Miss Taylor herself,
- a road test by three viewers of the season’s hottest trends (orange shiny leggings, super high wasted jeans, mega-platforms),
- cool beauty products with a Redbook editor (including something I didn’t know was a problem or that you could talk about on TV),
- Stacy and two “high heel virgins” testing comfortable all day high-heeled shoes, and
- Jane Krakowski’s life in five outfits - including a very awesome coatdress in orange from age six.
And Stacy kept saying, randomly, inappropriately, “Shut up!”
But somewhere during the show, somewhere between Rebecca Taylor telling us her vaguely useful five fashion essentials for spring (the laminated lace trench coat was cute, but the cropped swing jacket, not so much) and Stacy giving an audience member a brooch that was attached to the back of Stacy’s dress, I got it. I realized that Shut up! is not a talk show. It’s basically a magazine, except you don’t have to read it, you don’t have to buy it, and it’s on TV.
I don’t buy or read fashion and beauty magazines, basically because after a run with Teen magazine during my adolescence I became firmly convinced that it didn’t make much sense to pay for the same information over and over again. Especially where the advice never really squarely fit me, but rather some idealized creatures with entirely different hair, skin, and body type specifications. The magazine never made me feel bad about myself (quite frankly, I was at my physical peak during my teens, playing soccer three seasons a year), but rather, I was pretty sure I wasn’t the target demographic. (Though Lauren Christy’s “Magazine” does resonate with me.)
But what I liked about Stacy’s show was that launching off of what she does on What Not to Wear, the clothes, the accessories, the advice, and the beauty products that she talked about on her show were appropriate for a much broader range than I envision the big fashion and beauty magazines really satisfy.
Once I came to this realization, I began to appreciate the show a lot more. I’m a busy person, and, notwithstanding the fact that I would never buy a fashion or beauty magazine because I wouldn’t want to subscribe and the cover price on a one-off purchase is highway robbery, I liked the idea of a TV version of such a magazine. It was a highly efficient way to get some good information.
It reminded me that I’m pretty tempted to stop my subscription for Real Simple when it expires, because, quite frankly, it’s a lot quicker for me to watch the weekly episodes of the show, which take less than half an hour, versus reading the whole magazine, which certainly is full of helpful information applicable to my actual everyday life and my aspirational everyday life but takes me the better part of a month off and on to read. And I can get the details from the show online.
So will I watch in the fall when Shut up! formally debuts on TLC? Maybe.
*It was the BBC’s What Not to Wear that originally sucked me in - I have Trinny and Susannah’s book (not that I’ve actually followed it!) but never got around to Stacy and Clinton’s - when I was off at school because BBC America was some convenient, sub-100 channel (got me into The Office too), but I can never find the channel now so that ship has sailed.